What is Search Engine Optimization- SEO tips Blogger and website owners this for you to make your website to rank top in search engine. Know about Search Engine Optimization and use the technique to increase the page rank and also to come in the top in the search engine results. Here by I have briefly explained you about what is SEO. I have also explained why and how to use SEOtechniques in your website or blog and make your webpage rank in the top.

Search Engine Optimization (SEO): Search Engine Optimization (SEO) is a blogger's techniques to rank his page in the top in the search engine's search. This is a programming code followed by all blogger's to attain his dream of catching the top rank in Search Engine Result Pages (SERPs). SEO is used as a marketing tool to market their website or webpage to the outside world by achieving the top ranks on search engine results pages for any specific search queries (keywords) given by the user. Search engine optimization is a an art which every blogger need to understand it and make use of it in his articles and post to get achieve the top ranks in search results of the search engine. Search Engine Optimization is said to be the critical marketing element which determines whether your website will be found by searchers in the search engine during their search for their query among the vastness website links which are indexed with of cyberspace of the World Wide Web. In short we can say that Search Engine Optimization is a internet techniques designed to improve the performance and ranking of blogs, websites and posts in search engine results. What is SEO The search engine results are very important in marketing your website. For example, when we search for a query in Google search, we always get a search result of more thousand pages. But we always tend to go in for the first 10 links of websites which we get in the first page and the rest we don't bother. Yes, this is same case with all people. So if you want your blog or website to reach people and get more traffic then you should make your website to come in the top 10 as the search result when people search for their query. And for this purpose, we are using the technique Search Engine Optimization. Moreover SEO focuses mainly on the Google Search Engine in particular even though there are many search engines' available in the web. The main reason is as Google is more widely used among the people to search when compared with the other search engines, certainly in the U.S.A. and the English speaking world. SEO is a science which discovers the ranking of the websites in the search engine that is they list down the sites which come down when you give your query and also the order in which each website is listed using the searchengine algorithm. SEO is also said as an art which helps in designing a blog or webpage as it is needed to be the best answer for certain queries among other websites listed in the search engine. The main goal of SEO is to generate and increase traffic to website freely. This traffic will convert into customers who are going to visit your website for the website's products, advertisers, services or non-profit mission who you are going to have in your website or blog. This method is termed as conversion rate optimization. Well, you can ask whether you can't do or get the page ranking in the top without SearchEngine Optimization technique. Yes, I will say you can get it but not as much traffic which you will by SEO technique. Even without search engine optimization technique, you can have a website is solely dependent ads, affiliate marketing like paid advertising and also bringing into referral programs to find its visitors. But with if you build a website with optimizing your website with search the search engines will send lots of visitors to your site automatically. Once if you use this search engine optimization technique in your blog or website then traffic from search engines will be free, measurable and dependable to some extent as it is not always consistent in volume. As said in above search engines use a unique algorithm in searching the results for the query which is given to search. They have separate algorithm which is programmed to copy, store, retrieve and analyze webpages which are fed into World Wide Web for their indexing. These programs are called as crawlers, bots, robots or spiders. When we search for a query in search engine, the engine sorts the websites which are stored in it for indexing and then it gives you the most apt and relevant result for your query which you asked in the search box. Mostly there will be thousands of millions of possible results which come relevant to your query. So from this the search engines select up to 1,000 webpages and you the result for your query. The fact is the most searchers never look beyond the first 10 results. The main thing is they feel that they may not be relevant for their query or they must be satisfied with the top 10 websites results. The majority of searchers never look beyond the first three results. So from this you should keep in your mind and work for it that is to achieve the top 3 places In search result by the search engine. The top three positions on a Search Engine Result Page become the highly searched word or phrase as it represent to be the most efficient in internet marketing. Why to use SEO? Well, as said above there are different ways in internet marketing to get internet traffic for your website which provides good number of views and visitors for your posts, websites, and blogs. Even some people might visit your blog directly by typing the url of your website into the address bar. While some others may come to your website by clicking on a link to it but everything here is not sure and confident on how many people will check your website daily. So only we strongly recommend you to follow SEO techniques which are the most valuable in bringing internet traffic to your website. This type of traffic which is brought through SEO methods is called as "organic traffic". This organic traffic which arrives to your site is mainly via search engines, and search engine's result. This organic traffic is more valued when compared to other traffic which you get by some other means because. the traffic will flow to your website with little or no extra effort. The traffic can also increase in size over time as the days passes too. Also even if you put paid advertisement and affiliate marketing method to your blog, then its sure that you will get visitors, but all those visitors who to your site is just for those ads and their products of their needs. None of the visitor will look at your blog post or read it. So it's a mere waste for you and your passion to be a bloggers. But if you use SEO, then the visitors who mainly visit your website or blog will be for the content which you posted. So always. SEO is best and it always aims in helping you to increase the internet traffic which is of an organic type. The Search Engine Optimization can be classified on two types. All the websites and blog need to follow both the type of SEO techniques to get the top rank in the search engine results and also increase In their traffic. *On-Page SEO *Off-page SEO On-Page SEO On-Page SEO is a technique which should be followed before the website is launched or appears online. On=Page SEO plays an important role in optimizing your webpage to search engine. It I advised that all bloggers and website owners should work on search engine optimization as soon as he plans to build a website or write a blog. But this is the common mistake which is made by many new bloggers and also by some website owners. The entire amateur bloggers will just make a visit to some website developing company which develop website for them and get a site developed. After creating the website fully they launch the site and then search for asearch engine optimization expert "to optimize" their website. This is the height of stupidity and every one make clear yourself that, if you do like this then your SEO expert who you went in search will surely ask you to redesign and re-launch the website which is mere waste of your money and time. So only I'm telling you that On-Page SEO is very important and you bloggers need to follow it if you wish for the success as a blogger in the Internet world. 1. Keywords Keyword is the most important in On-Page SEO. A website is indexed or searched in the web through keywords. So, all the search engine optimization done to website begins with keyword research. A long process for research of a keyword for your websites is very important in indexing your website in the top 10 results. It is actually said to be the analysis, research and discovery analysis of search queries. If you really want your website to rank number one on the Google SERP then it can be only done by the Keyword which you choose. The choice of keywords is more important to increase the target can make your website in top rank to reach your website goal A research is needed to be done by you before you choose your keywords. You need to make a research on keywords which you are planning to keep for your website. In the research make yourself to find the following answers. 1. Determine what searchers are searching for in the web. 2. How many searches are made for specific terms in search engine? 3. How many webpages are competing for those terms along with you? The main integral part in the research and selection which you make with SEO keyword should be of evaluating the competitiveness of a keyword. Keyword Effectiveness Index or KEI Is one of the mathematical formula which helps you in research of keyword as it gives you a complete prediction of the success of a given keyword by analyzing the number of competitors who are with relevant keyword. As said keywords play a vital role in Search Engine Optimization. It has more influence to your website in top search results if you use the keyword in the URL either as a domain name or as a website address of a site. This will surely help you to rank in top results as the query will be searched based on some keywords. The influence of keyword applies both in the homepage and also in the interior pages of the site. But as off now, it is very difficult to find a keyword which is rich in domain names as all the names will be used. But still you have an option to use those keyword's in your url of interior links where you have your post and articles listed. Keyword research is most important in indexing your website in search engine results. Also it can assist you in monetizing your website by providing income opportunities based on the keyword such as products and services people who are searching for in the web, It is fully on a target basis to get more traffic to your website by contextual advertising. Keyword research will also help you to earn a lot online by monetizing your site using the Google AdSense program which gives you a good website traffic. 2. SEO Content The SEO content plays a major role in your content or the purpose for which you creating a website or blog. The plan of your website should be purely based upon the keyword research which you made. Even the menu bar, its navigation and the main categories of the site which you are developing should use optimal keywords. Your keywords should of such a unique one which even identifies the main categories of your site. Keywords should also help you in deciding the internal webpages which are going to be linked to the main web page. This content architecture is the SEO blueprint of a website. We can find which is the most successful content plans for SEO by checking out hoe creative your ideas are with finding out a keyword for your content through keyword research. Your main aim should be in finding out new unique. exceptional keywords for your contents. This will surely help your content in securing some inbound links for off-page search engine optimization. As said again and again, please know that the SEO content strategy is purely based upon keywords. So make sure you find the right keyword for your content. So you need to include something's related to your contents like videos, e-books, images, charts, maps, widgets, tutorials, forums, blogs, news, products, services, etc., which will make your content more influenced as you provide the searchers all the thing they need about their query. 3. SEO Meta Tags SEO Meta tags or also known as meta elements or meta data. These tags are referred as the programming code statements which gives information to search engines about the content your webpage. Several types of meta tags which plays significant role in SEO. SEO Robot tags The robots tag is a tag which gives permission for the search engines to crawl your site for indexing. Suppose if you block the robots with the use meta tag, then its sure that your webpage will never appear on a search results page. Hence therefore these meta tags are called as an SEO killer. So, in order to permit and invite the search engines to index your site, the following programming code should be used in your website. <meta name="robots"content="index,follow"/> SEO Title tags The title tag is the tag which shows the page title. The title of your website should use targeted keywords as per the perfect SEO plan. As this the title tag, it should always appear on the top of the browser when a webpage is loaded. It creates more advantage for your website to be listed on the search engine results. The title tag should be in top of the browser not with more than 70 characters which also includes spaces. If you keep your title with more than 70 characters, then the extra words which is above 70 characters will not appear online in the title bar. Search Engine Optimization always needs the targeted keywords of your website to appear first on the title tag. Because the title is foremost things which are used by search engines to index the content your webpage. For example take this bizrate.com homepage. Well you could see the targeted keyword is Online Shopping and the lure side keyword is about comparing prices. Internet marketers will find that the word buy is not used. People don't like being told to buy something, but they love to shop and to compare prices of the same product with other companies. The programming code for this Meta title tag is: <title>Online Shopping - Compare Prices at bizrate</title> SEO Description tags The description tag is the tag which appears in the result which is shown as the result in the search engine. It usually appears on the search engine results page just below the page title where we mentioned it. Also Google calls this description tag as snippet. The description of an article should always focus heavily on verbs and lose the adjectives. The description should also attract the searcher by giving them a simple and understandable and a catching outline as it benefits the searchers and will come to visit your site. A description is more important for every article which is posted in the website or blog. It is only the description which motivates the searcher to click your website and know the details of his query. This is also one of the best way where you can get more traffic to your website. And also Google uses the click-through rate (CTR) technique to determine organic website rankings on the SERPs. It is part of the Google's algorithmic formula that can easily evaluate your website based on the clicks which you get. If the correct searches results are given for the search query, that is if there are fewer clicks on the site ranked first and more on the site ranked second, then Google will surely help that second ranked website to go the first place and put down the first ranked website to the second position. So it is more important that your description of your content which will help to rank the top in the search engine results. For example, if you are using a blog for education purpose which gives the visitors a whole lot of information about schools, college and courses, then your description tag should be: <meta name="description"content="Education details in India. Choose the best college and course to study, check schools and college ratings; read reviews about college and schools before you join."/> SEO Alt Tags  Alt tags is also known as alt attributes or alternative text. These tags are short descriptions which provides about the images that act as an alternative to the graphic image for the for the text-only supported browsers which do not have the option to view images and also mainly for the slow-loading internet connections or hosting servers. The main use of alt tags is for optimizing the images with the targeted keywords. As per the SEO plan, they state that the images provide an added content and interest to a webpage to achieve organic ranking on their own on a SERP. It is also more targeted when the images are specifically searched for on search engines which will also increase the traffic to your webpage. The sample code for alt tag is: <alt="Zlobber.com: A place to write and earn: "/> SEO Heading tags  Heading tags is also known as heading elements, header tags or Htags. They are actually documented elements which are used to distinguish between title and heading and not Meta data. In SEO architecture, heading tags plays an important role as the webpages are flagged online with the help of heading in the search engines. There are 6 grades of heading tags used in the HTML, where H1 tag is the most important. The subordinate Htags for the sub-headings also follow the same hierarchy used as in an outline. The use of heading tags ranges from H1 tag displayed in the largest type and the H6 tag in the smallest which also increases the font size of the page. Heading tags are also used by the search engine which will evaluate the categories of the content and based on it it will show in the search page result as suitable for the query. The keywords used in the heading is more important and also the number on the Htag used in a webpage. It should be carefully evaluated for SEO when the content plan is developed for each webpage. The coding for an H1 tag for webpage is: <h1>Search Engine Optimization</h1> SEO keyword tags  As said from the above, Keywords plays a major role in ranking your website in the search engine results. The keywords tag is used to identify the specific keywords targeted on a webpage. Based on the keyword tag which is programmed when you create a website, you can get more traffic to your webpage when it queried in the search engine. Also the words used in the keywords tag can also be used as blog posting tags and press release tags. Please note that only specific keywords which are related to your page should be given in the tag. The keywords tag can range between 5 and 25 words or phrases. Note : Google search engine has stopped using keyword tag in determining search results. Here is the coding sample taken from the homepage of Amazon.com: <meta name="keywords"content="Amazon, Amazon.com, Books, Online Shopping, Book Store, Magazine, Subscription, Music, CDs, DVDs, Videos, Electronics, Video Games, Computers, Cell Phones, Toys, Games, Apparel, Accessories, Shoes, Jewelry, Watches, Office Products, Sports & Outdoors, Sporting Goods, Baby Products, Health, Personal Care, Beauty, Home, Garden, Bed & Bath, Furniture, Tools, Hardware, Vacuums, Outdoor Living, Automotive Parts, Pet Supplies, Broadband, DSL"/> 4. SEO Wed Design SEO Web design usually refers to the programming part which is done when you are developing your website. Here during programming make sure that there is no bug or error in coding the website. As the errors in code can derail the SEO plan for your website. You can also make clear that when you go in for a web developing company, see that the programmer look into the service of SEO equation and then create the website for you. If not then you have to again redesign and launch your website as per the SEO plan. Don'ts of a Programmer in SEO technique : • Slow page load. • Hosting down time and hosting load limits that prevent thorough crawling by robots • Page sizes in excess of 100K • Flash or Java script navigation • Dynamic URL's and session IDs • CSS,Ajax and JavaScript that is on-page instead of in an external file • Frames • Drop-down menus • Site intro pages • Web pages without text in the tag • Hidden text and links • Broken internal/external links • Pop-ups • Navigation in Flash, Java or JavaScript instead of text • Duplicate content pages, especially copied content from any other site. • Malware, cloaking, JavaScript redirects, doorway pages Do's of a Programmers in SEO technique : • Choosing a canonical URL and redirecting all others with a 301 redirect • Using breadcrumb navigation • Creating an XML Sitemap according to the protocol established by Sitemaps.org and submitting it to the organization's members, such as Google, Yahoo! and Bing. • Creating an HTML Sitemap for use on the website • Viewing the website in multiple browsers, including text-only browsers 5.ON-PAGE Links for SEO Having a SEO on-page links is valuable tool for search engine optimization which helps in ranking your website in top in search engine results. This the place where you can give external link to websites which you need the visitors to refer for further details. These links on a webpage can be any whether it can point to other pages on the same website or also to the pages on external websites. SEO Internal links These are the links which you can provide from your website itself. SEO internal links are used primarily for site navigation. If you are writing a article about Google AdSense, then after that you are writing an article about how to get approval for Google Adsense well, here you can just give the link of the previous article to this article. Like this you can create some internal links to the article which are relevant to each other's. By giving this links internally, you can get more traffic to your website articles and also increase in ranks. SEO Link Anchor text Anchor links are the link just the same as the internal link given to your same website. But here the links given are just but with Anchor. For a better SEO, we use this Anchor, as placing the direct url is not a good suggestion in the SEO technique. Google notices and influenced if you have an anchor in your article for ranking. Even the keywords which you used in your anchored link are very important which helps in ranking. Anchor text used in links should be no more than 10 words or 65 characters with spaces. The code to create anchor text is: <a href="http://www.Page-URL-Goes-Here" target=" _blank">Anchor Text Goes Here</a> SEO External links On-page external links or outbound links are links which you give in your post to point to another website .External links are the links which you give for your article asking the visitors to check the other websites for further details. This type of using of outbound links matter a lot in Search Engine Optimization. Even Anchor text for outbound links should be based on the keywords which will fetch you a good target. You are supposed to give external links to website which are relevant to your content and website. If Google find that your website links to unrelated sites and spams, then it will ban sites from its index Paid External links  Paid links are again the outbound links which gives the url of external pages that have been purchased on a website. Now you can have some money earned for placing these outbound links to your website. Google now considers all paid links to be advertisements into your website without any spam. But if any failure to disclose paid links to the webpage owner then it is a violation of Google Webmaster Guidelines and it can surely result in a site being banned from the Google index. Paid links can be indicated by using terms such as sponsored links, advertisement and ads. They must also use the No Follow attribute. <a href="http://www.abc.com/" class="external text" rel="nofollow">The White House</a> Off-Page Optimization Well, there is nothing much important with when compared with On-Page SEO. Because most of the SEO plans stands well only if it is done before a website is created. Suppose iif you want to have your SEO plan after creating, then surely it will make you again to redesign and re-launch you website which is mere waste. So it is always advised to follow On-Page SEO plan before you start on with your webpage development. Well, on talking about Off-Page SEO, it purely deals with SEO plan once your website is created. Yes, are you confused how to use this SEO plan and then whether it will take you to again redesign and re-launch your website? Surely it will not lead you to such sad demise. This is the SEO plan which will not disturb your website of anything. Even to be precise, there is nothing much to do with Off-Page SEO. Off-page SEO refers primarily to techniques used to acquire followed, inbound links like backlinks, incoming links, inlinks, off-page external links, link juice to a website. Inbound links are links from other webpages to pages on your site. The process of acquiring inbound links is referred to as link building. 1. IN-LINKS: SEO AND PAGERANK 2. IN-LINKS AND KEYWORDS 3. IDENTIFYING IN-LINKS 4. LINK SPAM AND SCAM Now you would have understood about Off-Page optimization. Yes it full deals with giving and acquiring links to your website. This inbound and outbound link gives you a large traffic which will automatically increase your page rank and level in Search Engine results. But here too keywords matter a lot. So choose the best right keyword which uses it for the inlnks. This entire link will be very useful in SEO. So you need to be careful in choosing the links, which is approved by Google and also good in Google Indexing. There is also lot of chances to be banned, if you site has some inlinks which creates spam and scam. Well, finally I guess you would have understood about what SEO is and why to use SEO. So please make use of all these SEO technique sand get your webpage to be ranked in the top 3 for the searches made by the searcher in the search engine. I think these thing will be very useful for you in developing your website with the SEO plan and getting indexed by Google In the top. These will surely increase the traffic and well you will get more visitors for your blog. Search Engine Optimization plays an important role in ranking your website, that too mainly with Google Search Engine.